In the 1930's clothes were lighter, skimpier, and freer than the days of the Gibson Girl.
Kate Winslet as Mildred in HBO's Mildred Pierce
By 1938 it was reported that the average woman's summer costume weighed one pound, eleven ounces. It consisted of a dress, slip, shoes, girdle, hat, and stockings.
Evan Rachel Wood as Veda in HBO's Mildred Pierce
Madeleine Carroll in Chanel
Although men's clothes were also lightening up, the male summer burden amounted to a heafty five pounds, nine ounces for: a suit, shirt, drawers, shoes, a hat, socks, a belt, and necktie.
This data made a strong case for weighing men in the nude. And, it lead the prestigious Harvard University School of Public Health to an unprecedented discovery...
Guy Pearce as Monty Beragon in HBO's Mildred Pierce
"Men," it announced in a widely attended press conference, "can't stand the heat because they are overdressed."
Maybe that's why they got out of the kitchen? Based on the facts, the Harvard experts concluded that newly invented air conditioners should be set at 72 degrees for men and 80 degrees for women.
~ Courtesy of Let There Be Clothes by Lynn Schnurnberger