Friday, September 14, 2012

Body Heat

In the 1930's clothes were lighter, skimpier, and freer than the days of the Gibson Girl.  

 Kate Winslet as Mildred in HBO's Mildred Pierce

By 1938 it was reported that the average woman's summer costume weighed one pound, eleven ounces.  It consisted of a dress, slip, shoes, girdle, hat, and stockings.

  
 Evan Rachel Wood as Veda in HBO's Mildred Pierce

Barbara Stanwyk

Madeleine Carroll in Chanel

Although men's clothes were also lightening up, the male summer burden amounted to a heafty five pounds, nine ounces for: a suit, shirt, drawers, shoes, a hat, socks, a belt, and necktie.


This data made a strong case for weighing men in the nude.  And, it lead the prestigious Harvard University School of Public Health to an unprecedented discovery...

 Guy Pearce as Monty Beragon in HBO's Mildred Pierce

"Men," it announced in a widely attended press conference, "can't stand the heat because they are overdressed." 

Maybe that's why they got out of the kitchen?  Based on the facts, the Harvard experts concluded that newly invented air conditioners should be set at 72 degrees for men and 80 degrees for women.

~ Courtesy of Let There Be Clothes by Lynn Schnurnberger

4 comments:

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    1. Women sure wore a lot back in the day. I like the put-together elegance of this period in fashion, as well as the 1940's.

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  2. love the second costume! interesting 'findings' lol :) seems like common sense, doesn't it?

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    1. Can you believe Harvard did a study on this subject?! It does seem like common sense. I love the second dress too. It's so summery and feminine.

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