Using denim, gingham, and new fabrics like wool jersey, McCardell created easy-fitting, bias-cut dresses with an eye for detail: patch pockets, visible hooks, double stitching and deep armholes.
Designer Claire McCardell
Her popover, a wrap-around denim dress, was designed as something women could wear to do housework and still look smart. A bargain at the 1940 price of $6.95, 75,000 popovers were turned over in the first year of sales alone.
Popover dress, 1942
Evening gown, 1939
On May 2, 1955, McCardell found Time on her side as she was pictured on the cover of the prestigious magazine, which celebrated her as the innovator of casual, American separates.
Source: Let There Be Clothes by Lynn Schnurnberger